{ About Flair }



Flair is the go to destination for wedding dresses in Boston.  We carry a curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.

bridesmaids

Flair stands apart by identifying a niche often overlooked: the bridesmaids. Frustrated with the lack of variety and style of bridesmaid dress selections, brides are responding to Flair’s collection of modern, sophisticated, and original dresses from couture designers Jenny Yoo, Coren Moore, Lynn Lugo, Siri, and Anna Elyse.

bridal

Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry the Amy Kuschel, Coren Moore, Jenny Yoo, Siri, Anna Elyse, Theia and Nicole Miller bridal lines, all for $3,000 or less.

experience

Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship.

accessories

Known for attention to detail, Flair also offers accessories – jewelry, sashes, bridal belts, shoes, and veils – from different designers, to compliment any bride’s vision of her special day.

attention

From the initial appointment to the delivery of the dresses, Flair bridesmaids are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bridal party should have.

Upcoming Trunk Shows + Events

{ Lynn Lugo Trunk Show }
February 14-16th
$20 off bridesmaids

{ Amy Kuschel Trunk Show }
February 27-March 1
10% off bridal

{ Jenny Yoo Trunk Show }
March 14th-16th
10% off bridal + bridesmiad

{ A.B. Ellie Trunk Show }
March 21-23rd
10% off all belts + accessories