Please ensure Javascript is enabled for purposes of website accessibility Flair Boston | Bridal + Bridesmaids | Wedding Dresses | About Flair Flair Boston | Bridal + Bridesmaids | Wedding Dresses | About Flair

Film by Vision Stream Productions


Flair has been the go to destination for wedding dresses in Boston for 20 years. As an award winning salon, we carry a curated selection of wedding dresses from bridal designers around the world, along with bridesmaid dresses, and accessories that appeal to the “Boston Bride” and her bridal party.


Flair has carefully built our bridal collection keeping in mind the firm belief that every bride deserves an upscale, personalized shopping experience and a high quality gown, no matter her budget. Flair brides can expect to shop for gorgeous, couture gowns in a comfortable environment, with a dedicated consultant helping every step of the way. We are proud to carry Kelly Faetanini, Jenny Yoo, Allison Webb, Watters, WToo, Jack Sullivan, Ti Adora, Jane Hill, Willowby by Watters, Beccar, and Eva Lendel bridal lines, all for $8,000 or less.


Flair carries the complete collection of Jenny Yoo bridesmaid dresses. We have the ability to help our customers mix and match and find the perfect silhouette for each and every body type and personality.


Flair provides every customer with a unique and positive shopping experience by offering an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics and trend-setting colors. With an emphasis on individualized attention, Flair staff avoids high-pressure sales techniques, instead relying on the quality of the line and the specific needs of the bride and her maids to guide the relationship. Flair is by appointment only. Click here to request an appointment.


Known for attention to detail, Flair also offers custom veils to compliment any bride’s vision of her special day. We are happy to accommodate 30 minute accessory appointments.


From the initial appointment booking to the delivery of the dresses, Flair customers are treated with respect, courtesy and unparalleled customer service. Shopping at Flair is an experience every bride and bridal party should have.