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Love, Yu Bridal Guest Trunk Show!

We are in Love with Love, Yu Bridal!

Summer is such a fun time at Flair! One of the things we’re most excited about is our amazing guest trunk show schedule! We love using the summer months to get to know new designers, and bring their gorgeous fashions to YOU! Up first is Love, Yu Bridal. Owner and designer Ee-Lyn Tang was working in the banking industry, but she always had a passion for fashion. So, she bravely decided to leave her old world behind and enroll in Parsons, and the rest is history! Ee-Lyn started Love, Yu Bridal in 2009 and has been wowing brides all over the world since. Flair has always been a fan, so when we noticed that Love, Yu didn’t have a store in New England, we jumped at the opportunity to show off her gorgeous gowns to our brides! Check out some of our favorite gowns below, and give us a call to see them (and more!) in person at our guest trunk starting next Saturday the 31st! This is a rare opportunity to see her gowns in our area, so act fast. We know these appointments will book up quickly!

We love the illusion neckline on the Hailey gown (only $1700!)

We love the illusion neckline on the Hailey gown (only $1700!)

Check out the gorgeous lace hem and detailing on Paige (just $2000!)

Check out the gorgeous lace hem and detailing on Paige (just $2000!)

Maya is perfect for an alternative bridal gown, or reception dress, at $1500!

Maya is perfect for an alternative bridal gown, or reception dress, at $1500!

We are obsessed with the cap sleeves on Olivia (only $1800)!

We are obsessed with the cap sleeves on Olivia (only $1800)!

Madison is the epitome of elegance for just $2200!

Madison is the epitome of elegance for just $2200!

Ode to veils!

An Ode to Veils!

Oh, wedding veil, we love you so. You are the icing on the cake and the cherry on top. You are the finishing touch, helping all of us to achieve that full, bridal look. Working where we do, though, we know that some brides just can’t picture themselves in a veil. We get it! Obviously we don’t wear anything like that on a daily basis, and sometimes girls just don’t feel like themselves in a veil. We totally hear where you’re coming from BUT we encourage you to think about the whole picture of your wedding day as you make your veil decision. You’ll likely have hair and make-up service, paparazzi (aka your fab photographer) following you around, and literally everyone you know will be in the same room, at the same time, to celebrate YOU. There’s nothing ordinary or average about that day, and your look needs to match!

Still not convinced? We invite you to drool over these photos of a few of our brides in one of our favorite veils. It’s a simple, classic, chapel length veil with a corded edge that is lightweight and easygoing; perfect for those of us who want “veil light”. This veil literally looks good with every bridal gown…and it’s only $150! Contact us if you want to try it on! If you can’t make it to the store though, we have exciting news for you….Flair is now ONLINE! We are so excited, check us out! Browse fabulous Flair products (perhaps on your couch with a glass of champagne), without fighting for a parking spot on Newbury Street 🙂

Aly looking fab! Thanks Phil Fox Photography!

Aly looking fab; Phil Fox Photography


Our veil looks stunning with Ali's Amy Kuschel gown!

Our veil looks stunning with Ali’s Amy Kuschel gown!

Ali (and her veil!) looks beautiful coming down the aisle!

Ali (and her veil!) looks beautiful coming down the aisle!


We love this windblown shot of Lindsey and her groom! Breathtaking!

We love this windblown shot of Lindsey and her groom! Breathtaking!


Our owner Stacey even chose this classic veil! You (and Zak!) look perfect Stace!

Our owner Stacey even chose this classic veil! You (and Zak!) look perfect Stace!

TGIF and happy shopping!

Flair Brides are now Haute Brides!

Flair Brides are now Haute Brides!

The idea for Flair came about when our first owner was planning her wedding. She was disappointed in the lack of options out there for her bridesmaids and vowed to give future brides and bridesmaids plenty of fabulous dresses to choose from. 11 years later, and we’re still working hard every day to make sure our customers have the best of what’s out there in the bridal world! So, you can imagine our elation when we came across Haute Bride. Haute Bride began when their fabulous owner/designer was planning her own wedding (sound familiar?) and she just could not find the perfect hair accessory to accompany her gown. So what did she do? She made one herself! 13 years later, and Haute Bride is providing the perfect accessories for any and every bridal gown! We are so excited to have found a “wedding industry kindred spirit” in Haute Bride, and even more excited to bring their gorgeous wares to our brides and bridesmaids. Check them out online and in Flair SOON! We can’t wait to show them to you! In the meantime, feel free to drool over just a small sampling of the amazing press on Haute Bride:

InStyle Weddings: Hello gorgeous!!

InStyle Weddings: Hello gorgeous!!


Looking fierce in Your Wedding Day Magazine

Looking fierce in Your Wedding Day Magazine

January Trunk Shows at Flair!

Happy New Year!!

We are so excited about 2014 we couldn’t wait any longer to tell you about all of our fabulous upcoming events!!  We are entering the bridal + bridesmaid busy season….aka everyone got engaged around the holidays. We are booking out a few weeks in advance so make sure you get your crew together and make it in for the fab sales in January!!  We can’t wait to see you and hear all the details about your wedding + engagement.

Jan Trunk Shows


What are you waiting for….call us and book an appointment



Book Here

{ december at flair }

We are so excited for the holidays at Flair!! Not only does it mean hot cider and layers upon layers of sweaters and scarves! But it also means ENGAGEMENT SEASON.

Totally our fav time of the year. WE love hearing about all the holiday proposals that include all your family and friends in on the plan!! So now that you’ve got that bling make sure to make an appointment to come see all the bridal gowns + bridesmaid dresses we have coming in weekly!!



Don’t miss out on our Nicole Miller Trunk Show December 13th-15th

& enjoy 10% off all her bridal gowns that weekend!!

 Don’t forget we are always by appointment only…so we can serve you best!

Call us to make an appointment!


Welcome to Boston:Tara Keely at Flair!

We are so thrilled to add a new bridal gown designer to the collection at Flair!  As of this past weekend we will now be carrying the Tara Keely bridal gown collection at Flair!!  Tara Keely gowns are Designed by Lazaro Perez, Tara Keely represents the bridal industry’s hottest styles and enchanting details.

The gowns are ultra chic with stunning fabrics and alluring silhouettes. Tara Keely offers the bride options from a hint of sparkle on a signature jeweled belt to the refined grace of tiered lace. The Tara Keely collection combines glamour with an unmistakable twist of modern sophistication.

The gowns range in price from $1600-$2500

We are thrilled to offer 10% off these gowns through November 17th!  Don’t miss out on the entire 2013 collection in the store now!!

Tara Keely 2013
Tara Keely Style 2354

Tara Keely1
Tara Keely Style 2352

Tara Keely2


Tara Keely Style 2358

These are just some of the new beauties we have from Tara Keely here at Flair!! Come check them out!!


August Promotions!!

Lucky, lucky 2014 brides + bridesmaids….we have some fabulous August Promo coming up this month!

This Jenny Yoo promo is just the beginning….look for more promos and events next week!
JYC August 2013

If you have not set up an appointment for August….what are you waiting for?

Call us at 617.247.2828 or book and appointment here!

We can’t wait to dress you in some adorable Jenny Yoo frocks!


Flair Girls

How to make your dress unique!

It’s time to take a walk down memory lane. The year is 2002; super boot cut jeans are all the rage, internet is dial up and everyone has that Nokia cell phone with the changing face plates (mine was sparkly pink – don’t be jealous). Can you picture it? What a great year it was. It was also the year I had to shop for my senior prom dress. For a lot of girls, prom is the first time to shop for a super fancy dress, and in my family we went all out. We made a day of it; lunch, manicures and…Party Dress Express. Anyone from Rhode Island will know this place. It’s basically the best prom shop ever…and it’s in a warehouse. From the look of the outside you think you might get murdered, and then you walk inside and it is crystal, tulle and taffeta heaven. The best part? Once you choose your dress, they take down the name of your high school and don’t let anyone else from your school get your dress. Boom! Sorry all other East Greenwich High School seniors, no one else can have my fab black dress with the huge slit up the front and corset back (I must’ve been in a slutty phase).

lindsay-s maid of honor wearing the olivia-u3332

Years later when it came time to shop for my bridal gown, I missed that little bit of exclusivity. While there are tons of bridal gowns out there, there was no guarantee when I chose my gown that none of my guests would have seen it before. As a matter of fact, mine was featured on “Say Yes to the Dress” a few weeks after I bought it. Fail.

So what’s a bride to do? Make it your own with the accessories, of course! Brides are always surprised how much detail a belt or jewelry can add to a gown. Not only that, but one belt can give a gown a totally different look and feel than another. So, we can try the same gown on multiple girls in the same day and get totally different vibes from each, just based on the accessories each girl likes. That’s one of the many great things about our belt designer, A.B. Ellie; she has tons of different styles and on top of that, she is open to customizing everything. Want her belt, but with a custom purple ribbon? You got it. Want more jewels added to a design (who doesn’t)? Not a problem! The sky’s the limit with A.B. Ellie and we can’t wait to help you create the belt of your dreams!

vinscena wearing the lady small-u3378

Hope you enjoyed the flashback to high school!

Fashionably Yours,

Lindsay 🙂


The “Pre-Wedding” Wedding Party at Bloomingdale’s Chestnut Hill!

Wedding Party Knot Graphic

We are so exciting to be partnering with Bloomingdale’s Chestnut Hill for The “Pre-Wedding” Wedding Party!  We look forward to meeting you and talking to you about all the newest trends in the Bridal World!