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Featured in Boston Weddings Magazine!

We feel so lucky and privledged to be able to be a part of Boston Weddings Magaine’s “Ask the Experts” in the latest issue of Boston Weddings!  We also feel lucky to be featured next to our very fav vendor friends Tom + Melissa Dowler of Long Haul Films.

In the article, Stacey gives invaluable advice to the many brides that the magazine reaches. She touches on everything from upcoming trends to how to prepare for your appointment with us (for example, it’s not really necessary to being 10 people with you to your appointment….just sayin’). She provides a truly great overview of where bridal gowns and bridesmaids’ dresses are at these days (we’ve come a long way baby!) and even shares some personal stories from her own wedding planning experience.

It truly is a must read for all brides out there, so be sure to pick up a copy while they last!

Make sure you also check out Leah Haydock’s featured photo in the mag and our brand new ad!! Thanks so much Leah!



Boston Weddings Article

Happy Black Saturday + Sunday Sale!!

Photo: Leah Haydock | Venue: Colonnade Hotel | Hair: Alexander Maud |Makeup: Dani Wagener | Flowers:Le Flur


Let’s face it, Thanksgiving is every bride’s best (and worst) frenemy. Every year “she” brings families together and reminds us all to appreciate what we’ve been given. Good friend! However, she also brings us gravy, pumpkin pie and buttered rolls. What a mean-ie! Doesn’t she know that there are tons of brides and bridesmaids out there trying to stay fit?! I recommend just giving into her girls; you’d have to be part robot to resist Thanksgiving’s goodies. We all deserve cheat days and this is the mother of all cheat days!

Once you awake from your wine/tryptophan induced nap (the BEST kind of nap in my opinion), Thanksgiving also has another “treat” in store; Black Friday sales! Who doesn’t love waking up at the crack of dawn to throw elbows at your fellow shoppers, only to find that the TV you were hoping for is already sold out (and yes, I am speaking from experience)? In theory, Black Friday is a great idea, but here at Flair we wanted to refine it a little.

We’re doing our annual “Black Saturday+Sunday” sale (giving you an extra day to recover from your food coma) and we promise that nothing is going to sell out. Plus, we’re always by appointment, so you can put those elbows away. Basically, it’s the same great dresses we always have, just discounted. We’re thankful for all of you, and we wanted to show you our appreciation by helping you save some money. Simple as that! Save an extra 5% on all Bridesmaid orders placed by November 11th and 10% off all Wedding Dresses + Accessories

Appointments are flying out the door so give us a call ASAP, and we promise you the easiest after Thanksgiving shopping experience you’ve ever had!!


Gobble, Gobble

Stacey + Lindsay


Hey Girl……Sample Sale Steals….oh and Ryan Gosling!

OK, so you might be thinking that this sounds like a conversation from a dream (not for me though, this is the actual convo RG and I would have if we ever met – sorry husband) BUT I can assure you that one part is 100% real.

$300 for a bridal gown is possible!! How, you ask? The Flair sample sale, duh! As a new bridal season dawns, it is time for us to clean out the store and make room for new samples, and you get to reap the benefits! Help us clean out some of the older dresses and you can snag yourself a gorgeous gown at a fraction of the original cost!

Don’t feel left out bridesmaids, this applies to you too (not the RG convo, back off, he’s mine). We have some adorable, flattering dresses for $50!! Plus, some never worn dresses for $200 ($300 is the normal price, so this is a great deal). Check out our Pinterest page for photos of the available dresses and give us a call/email if you’re interested!


Lindsay Schlossberg-Gosling


We’re waiting patiently to hear from you….and Ryan Gosling 😉

Bridal Spotlight-A Very Flair Wedding!

What was your inspiration for your wedding?

Um, this is probably a faux pas especially since I am in the bridal industry but we had no inspiration for our wedding…I know that sounds bad.  We were just really excited to be celebrating and I look at wedding blogs daily so I took little things I liked from the past two years of blog stalking and threw them together!

How did you tie that inspiration in to what you choose for your bridesmaid dresses/bridal gown?

I guess if I had to say anything about the wedding style, I wanted it to be pretty timeless.  I wanted neutral colors on the girls and dresses that complimented each of the girl’s figures and made them feel great.  For my bridal gown I wanted something I would always look back on and think that I picked something that was my style and was classic like our venue!

What did you choose?

My bridal gown was a custom Coren Moore gown.  They made the Chloe with lace and made the front a deeper sweetheart and the back was brought down just slightly.  I added a customized gorgeous belt from A.B. Ellie!  She did an amazing job customizing The Mae belt for me by adding pearls and tons of extra beads to make sure the belt looked like it was a part of my dress!

My girls wore Jenny Yoo bridesmaid dresses most of which are now discontinued.  My maid of honor Carly wore the Thea, my sister Allison wore the Margauex, my sister-in-law Ali wore the Riley, Casey wore the Mackenzie, and Lily wore the fabulous Aidan!  The bridesmaids all wore some awesome accessories that I found a few years ago and since then, I have forgotten who made them – oops! However, I do know that my maid of honor’s necklace was made by the talented Kristen Kuhen.

What color?

I actually did mostly different colors!  Carly and Casey were in Slate Eastern Silk, Allison was in Slate Crinkle Chiffon, Lily was in Charcoal Lux Chiffon, and Ali was in Pewter Shantung.

What were you looking for in your bridesmaid dresses?

I was really open to whatever the girls wanted. I guided them in the direction that I liked and then let them choose.

What were you looking for in your bridal gown?

I actually looked all over for my bridal gown.  I knew I liked lace and I wanted a fitted style but I was hung-up on a ball gown for some reason.  I kept begging to try on ball gowns even though I was advised against it by everyone (including Lindsay)!  I finally realized I was just too short to be able to pull off the big dress, so I settled for a fuller trumpet silhouette. Coren’s dress was perfect because when I danced I felt like such a princess with the full skirt!

 Tips for brides when selecting their BM dresses?  Bridal Gowns?

Timing is everything!  There is a method to our madness, I promise.  You have to do things in order for your look to be cohesiveYour venue is 1st, then move on to your bridal gown, then work on the girls’ dresses and mothers of the bride and groom.  Last but not least help your significant others pick their outfits!

How was your experience at Flair?

Well I own the store….so it was pretty good! 😉

Where did you get married??

Zak and I got married at The Harvard Club on Commonwealth Ave.  I can’t say enough about how much I love this venue! It was such a gorgeous and unique venue in the city, so traditional and cozy.  Zak wants to move in he loves it that much!

What three adjectives would best describe your wedding?

Funny, Elegant, and Light Hearted!

What was your favorite moment at the wedding?

The entire ceremony! I LOVED walking down the aisle because I thought it was so exciting and emotional all at once.   Our ceremony was very “us” we had a family friend marry us so he really knew that we wanted it to be a celebration of life and love. We also wrote our own vows which was nerve racking but in the end it really made our wedding so much fun and personal!

What advice can you give any other Boston/New England Bride?

Write your own vows, hire the best vendors, don’t sweat the small stuff, have fun, dance, eat, don’t drink, take tons of pictures, do a first look if you can, hire a videographer (we remembered nothing after), make sure to leave plenty of time for hair and makeup, take a ton of pictures, smell your flowers, enjoy every single moment and most of all have fun!

Where did you go on your honeymoon?

We went to Couples Swept Away, in Negril Jamaica, thanks to the amazing Marisa Cole at Sensational Travel.

List of vendors

Photographer: Sweet Jane Photography-Sarah is simply amazing, so much fun to work with and uber talented.

Videographer: Long Haul Films-Tom and Melissa truly made our dreams come true.  Their talent knows no bounds they went above and beyond all that we expected, so worth spending the money on video!

Florist: Petalena– Apryl is so wonderful to work with and absolutely surprised and amazed me with the beautiful flowers, I was so so happy!

Hair: Bella Hair Salon-Jessica and Becca are my regular hair dressers and it was so nice that they cared so much about making me and my girls happy it was such a pleasure spending my morning with them and my bridal party!

Makeup: 2 Kiss and Makeup– Lissa, can’t say enough wonderful things about her!  Fast, efficient and talented. She truly made me and my girls feel so beautiful!

Venue: The Harvard Club-Tom was amazing and so helpful through the whole process; the day went off without a hitch, super thankful.

DJ: Beat Train Productions-Ari was so great at mixing old favorites with new amazing club mixes no one left the dance floor!

Party Favor/Photobooth: Photo Fun Box-Marissa was amazing to work with and all our guests loved the photo booth it was so so fun!

Rentals: Rentals Unlimited: Kate at Rentals was so helpful helping me pick the perfect chairs to complete the perfect look for my venue.

Bridal Gown: Flair- Coren Moore-Amazing wonderful and accommodating!! What more can I say I love them!

Bridesmaid Dresses: Flair- Jenny Yoo-Elegant and beautiful dresses for my girls, I was so happy!

Invitations: Boston Invites-Shara was so helpful picking out an invite that matched our venue and wedding!

Enjoy our 5 minute wedding trailer via the talented Long Haul Films!

Stacey & Zak Trailer- Harvard Club Boston Wedding from Long Haul Films on Vimeo.


I feel so lucky to have the job I have, and I am so happy I was able to share my big day with you!!


Mrs. Stacey Kraft (finally)

Want us to shine a spotlight on you and your wedding?

E-mail us!



Things we love: Statement pieces!!!

With the royal wedding right around the corner, there has been non-stop talk (especially amongst the Flair girls) about the statement pieces that Kate Middleton will inevitably wear. 
I mean, come on, she has access to the Queen’s jewels and an endless supply of Philip Treacy hats, of course she’ll pull off some jaw-dropping bridal accessories. So in honor of the upcoming nuptials, we’ve compiled some of the most fabulous statement pieces around…and just because you won’t be gaining an official royal title on your wedding day, doesn’t mean you don’t deserve to feel (and dress) like a princess. 
Bridal headwear by Philip Treacy

Big Crystal & Chain Necklace by Vera Wang
Rhinestone hair accessory by Erin Cole Couture

Ivory vintage lace statement earrings by This Ilk (on

Crystal Overload head wrap by
 Make sure you make a STATEMENT on your “BIG” day!! We sure know Kate Middleton will!!

Ordering with Flair: as easy as 1-2-3!!

   We have so many brides tell us that bridesmaids’ dresses are one of the hardest parts of the whole planning process. While most wedding related decisions only pertain to your taste and opinions, (well, and maaaaaybe your fiancé’s every now and then) this one you have to consider the wants and needs of your closest friends. Not only that, but once you’ve chosen a dress, you have to wrangle those friends, channel your inner bridezilla, and get them to actually place their order.

Have no fear! Flair is here! Ordering your bridesmaids’ dresses is easy as 1,2,3…we’ll show you how!! 
  1. Have your measurements taken:  
Flair requires three basic measurements—bust, waist and hip. If you’re a lucky Boston local, we can do those for you here! If not, you can get them taken at any tailor in your area. As a last resort you can have a friend or family member take your measurements, just DO NOT take them yourself. Trust us, they never come out pretty. We take the fullest part of the bust, skinniest part of the waist and fullest part of the hip (yes, around your bum). The only time we need height is if bridesmaid is taller than 5’8”, in case extra length needs to be added.

2. Choose your size (with the help of your friendly Flair consultant): 

We will consult the designer’s size chart and tell you where your measurements are falling size-wise. Generally you order for your largest measurement/area, but we will always advise what we think is best. Ultimately, though, we want you choose whatever size you’re comfortable with!

3.  Fill out your order form: 

Our order form is super quick and easy! Just basic contact, shipping and credit card information (unless you’re paying by check). Then read and sign our policy form and you’re ALL SET!

Remember, we’re here for you every step of the way!!!

October Inspiration!!

Flirty Fun-Filled Fall Wedding
Fall doesn’t have to be all about brown, red and orange tones…..we were inspired this month by the color YELLOW!!!
We love this fun save the date designed by Velvet Press Designs! It gives guests an idea of what to expect at our fun filled fall wedding!! Plus, the bright yellow is fresh and young.
Anna Elyse’s new Mini Length Clarissa with NEW Strapless Bodice and Added Spaghetti Straps in Dandelion Dupioni seemed so flirty for the transition from Summer to Fall!  By adding other accent colors of grey, black and white you really are giving off a Fall vibe! 
These romantic Camille Bloom sandals from Ann Taylor are a nice touch to any simple Bridal gown like our gorgeous Chloe gown by Coren Moore!!  We also added a Coren Moore Black sash to make a bold statement!
Lastly don’t forget to give your bridesmaids a great accessory to hang onto all night!  This Sondra Roberts ‘Rose’ Satin Box Clutch is so fun that the girls can absolutely wear and use this accessory night after night out on the town!
Tell us what inspires you this fall!  Until next month!!
Thanks for helping us be inspired in October!! (Sondra Roberts Clutch)

To Market We Go!

Flair just got back from New York Bridal Market and we had a FABULOUS time! For those of you who may not be familiar with bridal market, basically it’s a time for us to go and shop ‘til we drop for next year’s dresses. Plus, we get some much needed face time with our designers, we love seeing all of them!
We are SO excited about what we saw and we just couldn’t wait to share some details with you!
OK, 2011 brides, here are some MAJOR upcoming trends to think about when it comes to your bridesmaids’ dresses:
1) Jewel tones are going to be HUGE, and for good reason! They are super flattering and they really make the bridal gown pop (and let’s face it, who doesn’t want that!). Plus, all skin and hair colors look great with these tones, so no need to worry if you’re outfitting a group of 10, everyone will look gorgeous!
2) The one shoulder is here to stay! We saw so many one shoulder dresses, and they are cuter than ever! This year we even saw some with added touches such as ruffles and rouching. If you’re truly looking for a dress your girls can wear again, this is the way to go!
3) Flower accents are the new “sash.” Brides often love to add a pop of style to dresses with a sash, however we are getting more and more brides looking for an accent with a little more “pow” than the traditional sash. We saw flowerpins at Lynn Lugo that come in all of her dress colors…pop one on at the side of the waist or the shoulder of a one shoulder dress and you’re good to go! Jenny Yoo is also coming out with flower belts that are super cute and still tie at the back for those of you who love a good bow!
A.B. Ellie’s new flower sash!!
More of A.B. Ellie’s Gorgeous new sashes!!
OK that’s all for now, we can’t give EVERYTHING away! Come see us in January when all of the new dresses start to come in. We can’t wait to share them with you!!